I’ve never, ever had any clue what I’ve wanted to do career wise. I’ve thought about being any number of things, and done lotsof courses. From Geography to Animation and Design, from College to Higher Education. But I’ve never really known. I’d love to write a book, but incomplete, half-written down ideas don’t pay the debts!

Now until summer of 09 if you’d spoke about Search Engine Optimization to me, you would have received a puzzled stare back. Search Engine Placement, while that made sense to me, wasn’t something I’d ever really given any major thought too, despite the fact I use Google on a recurring basis (who doesn’t these days). I only thought that Google just singled out whatever it felt best matched what you’d searched for, and that was that. I really didn’t realize it was something you could have any real power over, something that would be a major part in an Online Marketing strategy or anything. So how I discovered the Search Engine Optimisation Company was quite by accident!

I’d ended up working in a call centre; something I’d always maintained I’d never do. Drawn in by the moderate wages, and the fact that it was technical support, something I had an interest in. I knew by going into that job I’d be able to move out and start being independent and all that jazz. Which I did, and that was good, but the job itself quickly began to wear me down. Putting the headset on was like chaining yourself to thedesk. Not much fun. However, I had managed to effectively trap myself by accumulating debts plenty enough to mean I couldn’t really afford to take a lower paid job. So it began, every day, scouring websites and newspapers, looking for something else to do with my life. All the while getting more miserable, as my weekends were swallowed up one by one in a wave of 2:30pm till 11pm shifts.

I’d been at this for about a month or so, and it was another morning, and I was again hunting through the job center website, looking at the same jobs that I was pretty sure had been appearing for the past month… when all of a sudden one of them caught my eye. WEB OPTIMIZATION CONSULTANT. No clue what that was, but I requested information anyway. It might be of interest, and that’s a very respectable OTE of